Peace of mind
AX offers ATOL financial protection, externally approved health and safety standards, 24x7 overseas support, and meets strict ethical and environmental requirements.
Tailor-made travel
AwesomeExperiences
The fastest and easiest way to create and book your perfect trip of a lifetime.
Built by travel professionals
Bespoke Trips of a Lifetime, Made Easy
Love discovering the world through culture, adventure, or once-in-a-lifetime experiences, from exploring Machu Picchu to experiencing Holi in India, diving the Great Barrier Reef, or gorilla trekking in Rwanda?
Then you’ll know just how incredible these trips can be, and how frustrating they are to research and book. AI tools serve up dream itineraries, but these don’t normally work in practice, and good luck if you’re already out there by then. Traditional operators and agents take weeks to pull it all together properly and charge a small fortune.
And once you’re booked, we’ve got your back. You’re fully financially protected and our on-the-ground experts and trusted local partners handle everything, so you just enjoy the ride.
That’s where Awesome Experiences comes in: the fastest and easiest way to book your trip of a lifetime. A platform built by travel professionals and tailormade travellers to give control back to the traveller. Our experts have designed an incredible collection of ready-to-go trips you can book instantly, or rapidly tweak online using our AI Trip Builder tool to suit your personal interests, budget and plans. You can add days, remove days, move days, change activities, upgrade hotels and book it all online in 15-20 minutes, or come back to adjust it as often as you like.
Re-launching soon for 2027 departures
Join the AX Pioneers Club for early access, insider offers, updates and 10% off your first Awesome Experiences adventure.
Why book with AX
Key benefits of the AX platform
Speed
Research, tailor and book bespoke trips-of-a-lifetime up to 20x faster than any other way.
Value
Prices are 10-15% below traditional operators because our advanced technology minimises the time and effort required to administer your booking.
Control
You are in complete control, with no unwelcome upselling and fully transparent pricing. You select the trip closest to your needs using our AI Trip Builder tool and can then rapidly adjust the duration, selected accommodation and activities from a vast range of options to fully meet your needs.
Excellence
All itineraries are exclusive to AX, and we aim to offer a more awesome programme right from the start. That's why we're called Awesome Experiences!
Designed for busy professionals
Itineraries are high quality, time efficient and flexible, blending culture, learning, excitement and relaxation; and the booking process has been refined to be fast and efficient.
Worldwide access
The platform is multi-currency and multi-language, allowing access from anywhere in the world.
2027 departures
Now boarding
From exploring Machu Picchu to experiencing Holi in India, diving the Great Barrier Reef, or gorilla trekking in Rwanda.
DeparturesAX Gen 2 · Trips of a lifetime2027
DestinationExperienceDepartsStatus
Machu PicchuCulture & adventure2027Boarding
Holi Festival, IndiaFestivals2027On time
Great Barrier ReefDiving2027On time
Gorilla trekking, RwandaWildlife2027Boarding
Why we exist
As a seasoned traveller, I found that “tailor-made” trips always started plain vanilla and needed lots of tailoring, and extra cost, to make them awesome. I wanted to offer truly awesome trips straight off the page, so you could just tweak them and book online in minutes. So I hired an expert team of travel professionals to create truly awesome itineraries for the most exciting places in the world. The kind of trips that busy people like me would feel were really doing it properly, right from the start.
William BurtonFounder & CEO, Awesome Experiences
The fastest and easiest way to book your trip of a lifetime
Early access, insider offers and 10% off your first adventure.
Join the AX Pioneers ClubFrequently Asked Questions
What does AX do, that AI alone cannot?
AX uses both Large Language Models (LLMs) and Machine Learning (ML) to provide personalised travel experiences. While AI is a crucial part of our process, creating bespoke trips of a lifetime also requires expert knowledge and in-resort connections to access and efficiently assemble unique in-demand experiences, and it's that part of the process, and the support we offer travellers whilst overseas, that makes AX truly unique.
What's special about your team?
AX has a team of true travel industry experts, supported by an amazing Advisory Panel of 6. All the Founders bring expertise in online travel, and we invested a huge amount of time and effort in building, testing and launching our first-generation platform. That investment and learning is the foundation for the AX second-generation platform, and will enable us to achieve our goal far quicker and easier than anyone else attempting it for the first time.
Can I call AX if I need advice?
Of course! AX provides full telephone support for anyone requiring it, and a concierge service for any specific needs we haven't anticipated already. But because you can do so much yourself online at AX, your need for telephone support is hugely reduced compared to a traditional operator.
When is the re-launch?
We've now built a fully online bookable showcase of AX Gen 2 featuring our new AI Trip Builder and secured a substantial portion of the funding we need to re-launch with it. We're raising a further £200k now under EIS to complete everything and get the new platform up in time for 2027 departures.
Where can I learn more?
To learn more, please email invest@awesomeexperiences.com or call 07932 619108. Below are links to YouTube footage of the AX Generation One platform in action, and examples of social media videos we used to drive traffic to it. We will provide links to the AX Generation Two Showcase to potential investors who contact us.
AX Generation Two
For investors
We’re raising a further £200k under EIS to complete everything and get the new platform up in time for 2027 departures.
Take a look at our investor video, then drop us a line at invest@awesomeexperiences.com. We’ll give you hands-on access to our brand new AX Generation Two Showcase so you can see exactly what we’re going to be launching very soon.
See it in action
AX Generation One in action
YouTube footage of the AX Generation One platform in action, and examples of the social media videos we used to drive traffic to it.